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Thank you for Subscribing to Construction Business Review Weekly Brief

This article is part of Construction Business Review Insights series featuring expert contributions nominated by our subscribers and reviewed by our editorial team.

Marisol Masferrer, Uniflex | Construction Business Review | Top Fluid Applied Roofing Systems Provider

Restoring Roofs through Evidence, Precision and Performance

Marisol Masferrer, National Sales Manager , Uniflex

Roofing Performance Champion

Editor’s Note: Roof restoration decisions require more than evaluating immediate costs; they demand accurate condition assessments, appropriate material selection and disciplined installation practices to ensure lasting performance. By prioritizing diagnostic evidence, application quality and transparent communication, construction professionals can help building owners extend asset life, minimize operational disruptions and achieve sustainable maintenance outcomes.

Evaluating Roof Conditions before Restoration

My approach to fluid-applied roofing has been shaped by consistently following a thorough evaluation process to fully understand the existing roof assembly. Critical assessments such as moisture scans, core cuts and adhesion testing provide valuable insight into the substrate condition, system composition and overall roof performance. These diagnostic tools are essential in determining whether a restoration solution is viable and help ensure that any recommendation is based on the actual condition of the roof rather than assumptions.

A Roof-Specific Approach

The most important factors include the results of the moisture scan, the roof's slope or pitch and the specific use and occupancy of the building. Understanding these conditions helps determine whether a fluid-applied roofing system is the appropriate solution and which coating technology will deliver the best long-term performance. Each project should be evaluated individually to ensure the selected system aligns with the building's operational requirements and environmental conditions.

Where Quality Makes the Difference

Successful long-term performance begins with properly preparing the roof for restoration. This includes replacing wet insulation, updating or replacing inadequate drainage components and addressing deficiencies in seams, flashings and other critical details. Equally important is adherence to the project specification during application. Contractors should verify wet film thickness throughout the installation process to ensure the specified spread rates and coating thicknesses are consistently achieved, resulting in reliable system performance and warranty compliance.

  • The most important lesson is to lead with data and transparency.


Beyond Tear-Off Savings

Roof restoration offers significant value in facilities where operational disruptions can be costly or unacceptable. Manufacturing plants, hospitals and multifamily residential properties can benefit from restoration by extending roof life while minimizing interruptions to occupants and daily operations. Data centers and distribution facilities also present excellent opportunities, as reflective roof systems can help reduce cooling loads, improve energy efficiency and contribute to sustainability initiatives while avoiding the expense and disruption associated with a full roof replacement.

Trust through Transparency

The most important lesson is to lead with data and transparency. Customers gain confidence when recommendations are supported by objective findings such as moisture scans, core samples, adhesion testing and a thorough roof condition assessment. It is equally important to communicate both the advantages and limitations of restoration so building owners can make informed decisions based on their operational goals, budget and long-term asset management strategy. When a roof is a suitable candidate, a properly specified and professionally installed fluid-applied system can significantly extend service life, reduce lifecycle costs, minimize business disruption and provide a sustainable alternative to premature replacement.

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