Fortis
Assured Performance, Controlled Costs

Commercial property owners often face the costly prospect of replacing their roofs. However, these roofs frequently have significant service life remaining.

The good news? These owners are now recognizing the value of smarter, historically proven and financially sensible alternatives, marking the entry of Fortis as a key player in ushering in a new cost-efficient and sustainable era of roofing solutions.

Leading the charge in roof reconditioning and backing its work with solid performance warranties for more than 20 years, Fortis breaks from the norm with a compelling proposition. It extends the life of existing roofs through meticulous reconditioning, grounded in decades of industry experience and rigorous testing. Through this pioneering approach, property owners achieve substantial savings of 60-70 percent compared to customary replacement expenses, coupled with an average ROI exceeding 250 percent.

“Our in-depth experience places us leagues ahead in the market,” says David Schupmann, enterprise accounts director. “Extensive data collection, rigorous lab testing, established partnerships and adherence to strict reconditioning standards have collectively established us as the industry leader.”

Fortis oversees over 150 million square feet of roofing on over 5,000 buildings in the U.S. and is rapidly growing its footprint worldwide, including in Canada, Israel, the UAE, Australia and New Zealand. Its success largely hinges on a network of handpicked contractors, each a shining example of reliability and expertise. They work under Fortis’s guidance to deliver top-notch roof reconditioning services.

Our In-Depth Experience Places Us Leagues Ahead In The Market. Extensive Data Collection, Rigorous Lab Testing, Established Partnerships And Adherence To Strict Reconditioning Standards Have Collectively Established Us As The Industry Leader

Shaping the Future of Roofing with Sustainable Solutions

Fortis offers end-to-end solutions that cater to both existing roofs and new installations. For the former, the company’s roof performance program is a game-changer. It offers a dependable, cost-effective strategy to prolong roof life and prevent performance issues. This approach starts with the Fortis Roof Risk Assessment (FRRA) and underwriting process, which evaluates each building’s conditions to set precise performance guarantees and cost calculations. Roofs are then reconditioned to meet stringent standards, maximizing performance and durability. In addition, with a robust warranty backed by Lloyd’s, clients can be confident in the protection of their investment.

When a roof is beyond repair and needs to be replaced, Fortis steps up with its new roof warranty program—an upgrade over typical manufacturer warranties. The program exceeds industry standards with less restrictive terms and a track record of denying less than one percent of claims, compared to over 40 percent with typical warranties. Fortis also provides assistance for roofs that are not in need of replacement but require protection from potential high costs during property transactions, ensuring comprehensive coverage in these scenarios as well.
The company’s commitment to cost-efficiency without skimping on quality is what truly sets it apart. Its new roof warranty program allows for the use of materials from various manufacturers, enabling their certified contractors to offer more affordable roofing options.

A Proactive Strategy for Optimal Roof Longevity

Fortis initiates each project by strategically evaluating its portfolio and identifying structures that will benefit the most from its sophisticated roof performance program. This targeted approach ensures that resources are applied where they are most effective, enhancing both efficiency and impact. The proprietary FRRA tool plays a key role in rigorously examining vital building attributes like elasticity, elongation and UV aging among others. These insights are required to direct the underwriting process and pinpoint any potential areas that require further detailed investigation.
Once the initial assessment is complete, Fortis creates a comprehensive Roof Condition Index Report, which outlines the program duration, warranty details and the structure for continuous customer interaction. With customer consent, the firm begins the reconditioning phase, which is managed under the strict supervision of a Fortis quality control (QC) technician. Post-certification, the roof benefits are covered by an all-encompassing warranty that underscores the company’s commitment to quality and client reassurance.

Fortis’s dedication to roof integrity extends well beyond the initial warranty phase. It remains diligently involved in conducting systematic inspections and the requisite maintenance to preserve roof condition. This sustained involvement guarantees that Fortis roofs not only meet but regularly surpass performance expectations, protecting investments and enhancing the durability of infrastructure.

The Mosaic of Expertise Driving Forward Momentum

“At Fortis, our top priorities are maintaining our reputation and keeping our customers happy.

We work hard to ensure our roofs are leak-free and that we deliver on our promises,” says Schupmann.

Fortis’ ethos of excellence is underpinned by a strategic emphasis on attracting and nurturing a team of exceptional talents who align with the firm’s foundational values and are equipped to push the boundaries of industry norms. The company prides itself on a diverse array of professionals who bring a broad spectrum of expertise to the table. Central to this group are the seasoned financial experts stationed at the corporate hub, renowned for their prowess in managing complex financial landscapes and conducting sophisticated risk evaluations.

This financial expertise is complemented by a cadre of technical specialists who possess a profound understanding of the roofing industry’s unique challenges. These experts are adept in the technicalities of roofing materials, are attuned to geographic variances, and excel in pioneering installation methodologies. The team is further enriched by experienced figures from the contracting realm, whose practical knowledge of roofing operations and traditional procurement processes proves indispensable. This confluence of skills not only amplifies Fortis’ operational capacity but also enhances its strategic direction.

Sustainability is intricately interwoven into Fortis’ operational fabric, demonstrating a shared commitment to environmental stewardship. The team’s concerted efforts to reduce landfill waste, carbon emissions and petroleum usage exemplify its guiding principles. This communal ethos generates a deep sense of purpose and accountability, cultivating a driven and unified workforce.

Looking forward, Fortis is strategically positioned for significant growth, with recurring business transactions forming a critical revenue stream. The company is actively pursuing the ambitious ‘Fortis 100’ initiative—targeting $100 million in revenue. This expansion hinges on the continuous refinement of processes, personnel, technology, and operational solutions.

Effective resource allocation is pivotal for scaling operations, prompting Fortis to strengthen its service division to handle customer interactions and claims with greater efficacy. Concurrently, the administrative and operational teams are scaling up to adeptly manage a surge in inquiries and uphold stringent quality control across its strategic partner contractor network. This network is vital, not just for preserving service quality but also for granting local contractors direct access to projects, thereby circumventing the conventional expenses linked to sales and marketing.

Fortis’ contributions extend beyond environmental conservation, fostering economic growth within the roofing sector. Having safeguarded over 150 million square feet of roofing area, the company has achieved substantial financial savings of approximately $533 million and significantly mitigated CO2 and toxic waste emissions. These accomplishments cement Fortis’ stature as a frontrunner in risk management and roof reconditioning, offering customers dependable, long-term solutions and establishing a benchmark for industry superiority.