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Anthony Obedoza, CEO“We want all of our clients to not only enjoy the finished product of our work, but at the same time enjoy the experience of the renovation,” says Anthony Obedoza, CEO. That sentence is the whole company, not a slogan attached after the fact.
Obedoza founded SOMD in 2009 because he saw a gap between design and construction that almost every homeowner fell into. Plenty of contractors could build. Fewer could design well. Fewer still could communicate clearly enough that a client never had to wonder what was happening inside their own home.
“We found there was a gap between the build process and design and planning beforehand,” he says.
Obedoza also saw something more specific, a habit among contractors of underselling a space’s true potential out of fear that a bigger vision would cost them the sale. Obedoza built SOMD around the opposite bet, that price matters less than how a space feels for the years a family actually lives in it and that a renovation done right solves problems long after the crew leaves.
“We measure value by how well a space serves the homeowner over time, not simply by the initial project price,” adds Obedoza.
SOMD’s philosophy is tested most clearly in complex projects. After an unexpected change in mobility, one homeowner wanted to stay in the home they knew. SOMD reimagined several essential living areas around accessibility, independence, and everyday dignity, while creating additional space to support the homeowners’ changing needs. The work went beyond remodeling rooms; it helped make daily life at home possible again.
Because the homeowner temporarily lived elsewhere during construction, daily photos and job logs became a trusted window into the work. Production management reviewed the same updates and a direct line for raising concerns helped resolve issues while work was underway. The technology was useful, but its purpose mattered more: preserving the homeowner’s confidence while SOMD transformed the home for a new chapter.
The Process Behind the Promise
Every renovation starts with understanding what a homeowner actually wants, then testing that vision against the house and the budget before anything is built. Designers develop blueprints, elevations, cabinetry specifications, electrical plans, tile layouts and photorealistic renderings that let homeowners see the whole plan before a single material is ordered. Flooring is selected the same way, weighed alongside cabinetry, tile, lighting, and any mobility requirements, so every surface works as part of one design rather than a separate decision. The process moves into SOMD’s 6,000-square-foot showroom, where finishes are evaluated together rather than in isolation and ends with a firm fixed-price proposal, so changes happen on paper instead of in the field.
Once construction starts, homeowners always know who’s expected, what’s planned and what’s already done, through daily logs and photos shared with the whole team. Clients don’t have to chase updates. Updates come to them.
The results have held up to outside scrutiny. SOMD has earned a spot among the nation’s top residential remodeling contractors every year since 2015, held an A+ rating with the Better Business Bureau for more than 15 years and counts Obedoza as the only certified Living in Place professional in Southern Maryland, the credential behind the accessibility renovation itself. That recognition traces back to one team holding design, material selection, construction, budgeting and communication under a single point of accountability.
Plenty of companies can deliver a beautiful kitchen to a homeowner. SOMD is trying to change what people believe the experience of getting one has to feel like. For Obedoza, the finished space is only one measure of success. The other is whether homeowners can look back on the months it took to create it with the same confidence they feel living in it afterward.