Universal Creative

Naysa Luna

Digital Clarity Champion

Making Complex Data Actionable

From ​an owner's perspective, VDC ​is about ​creating visibility and ​providing the ​right ​information to ​make ​informed ​decisions. ​On complex ​projects, ​we have ​an enormous amount of information ​coming from ​designers, ​contractors, ​consultants and ​various ​disciplines. ​The challenge isn't ​necessarily ​collecting ​more data, it's making sense ​of ​what we already have.

I see myself as a translator ​between ​the ​technical and ​nontechnical ​worlds. ​My ​role is to take ​complex information ​and turn ​it into ​something ​meaningful for the ​people ​making decisions. Project leaders ​don't ​necessarily need ​to ​understand every technical ​detail behind a ​model or workflow. They ​need ​to ​understand ​what the ​information ​means, why ​it ​matters and what ​action is ​needed.

Ultimately, VDC should help ​us identify ​challenges earlier, improve ​collaboration, ​and ​make decisions that ​support ​successful project ​delivery and, most ​importantly, ​the guest experience.

Making Complexity Easy to Navigate

One ​of my ​favorite ​aspects ​of my work ​is writing standards. ​I ​genuinely ​enjoy taking complex systems ​and processes and simplifying ​them ​into ​something ​people can ​understand and follow. My ​philosophy is to ​make it ​look easy. Those who ​know what's ​happening behind ​the ​scenes ​understand that ​making ​something simple is often the ​hardest ​part.

When ​you're working with ​multidisciplinary teams ​across ​different ​organizations and countries, consistency is ​essential. But standards shouldn't feel ​like ​another ​administrative ​burden. They should ​make ​people's ​jobs easier. I've learned that most people ​aren't naturally ​enthusiastic ​about ​change, particularly ​when ​it ​disrupts ​something they're comfortable doing. That's why ​I focus ​on ​making ​new processes ​feel ​intuitive, practical, ​and manageable.

If ​we've ​done our ​job well, ​people ​shouldn't have to ​think ​about how complicated the system is. They should simply be ​able ​to use ​it ​effectively.

Making VDC Reporting Actionable

I ​believe ​reporting should tell ​a story, not just ​present ​numbers. We can ​create beautiful ​dashboards filled ​with ​charts, but ​if ​the ​information doesn't help ​someone ​make ​a decision, what ​have we accomplished?

For example, knowing ​that ​a project ​has hundreds ​of open comments is ​one thing. ​Understanding which ​comments have remained ​unresolved, ​why ​they're still ​open, ​and whether they ​require ​leadership ​intervention is ​much more valuable. I try ​to ​approach reporting from ​the perspective of ​the ​person receiving it. ​What do ​they ​actually need ​to know? What ​should ​catch ​their ​attention? ​What decision can this information ​help ​them make?

Again, it comes ​back to ​translation. ​We ​take ​complicated information behind ​the ​scenes ​and present ​it in ​a way that feels ​simple, clear, ​and ​actionable.

Simplifying BIM and VDC Adoption

I've learned that ​the ​greatest challenge is often not the ​technology itself, but how ​people ​experience ​it.

Change ​is inevitable, ​but ​that ​doesn't mean everyone welcomes it. ​People have established ​ways ​of ​working and ​introducing new ​technology or ​processes ​can ​feel overwhelming, particularly ​when they're ​already managing demanding projects. That's why ​I ​believe simplification is ​such an ​important leadership ​skill. We need ​to ​understand ​the complexity ourselves so that ​others ​don't ​have ​to.

When developing standards, workflows, ​or reporting ​tools, ​I ​always try ​to ​think ​about the ​person ​who ​will actually use them. Can they understand ​what ​they ​need ​to do? Does the ​process make ​sense? Are ​we ​solving ​a ​challenge ​or ​creating ​another ​task?

My goal is to ​make it ​feel ​manageable. ​If ​something is ​difficult to ​explain, ​that's ​often a ​sign ​that we need ​to ​simplify it further.

Letting Passion Drive Professional Growth

My ​biggest advice is to pour passion ​into ​your work. ​Love ​what ​you do.

Technology ​changes, software ​evolves, ​and the industry ​will continue ​to transform. ​You can't build an ​entire ​career ​around ​knowing one ​tool. ​But ​if you're ​genuinely ​passionate ​about ​solving problems, learning new things and improving how ​people work, you'll ​continue ​to ​grow alongside the industry.

Be ​curious. Ask ​questions. Challenge processes ​that ​don't make ​sense and don't be afraid ​of ​change. I ​also believe we have to ​remember why ​we do this work. In ​our ​industry, the ​technology, coordination and information management ​happening behind ​the ​scenes ​ultimately ​contribute ​to ​the ​experiences ​we create for our ​guests.

Change ​will ​always ​happen. ​Our responsibility is to ​embrace ​it thoughtfully, ​continue ​improving, ​and ​make sure ​the changes ​we introduce contribute ​to a better end result. For ​me, that's what makes this ​career ​exciting. ​There's ​always ​something new to learn, something ​to ​improve and another ​opportunity ​to ​make ​a ​difference.