Advanced Coatings Engineering: Taking a Shot at the Competition
I discarded the machine, lost my investment, and started over again. These are the twists and turns and risks of being an entrepreneur. I had a plan and I stuck to it”.
Working during the day in the broadcasting industry and then at night at his new venture, Fabian eventually had a working product two years later. “Everything started small,” says Fabian. “I needed market exposure, so I started by offering my product for free to every donut store in the city. People buy donuts. They walk through the front doors. I put my logo on all of the front doors”.
Following 9/11 it was the right product at the right time. Soon, clients including the Canadian Government, the US Navy, MetLife, and Boston Logan Airport came calling. As the company’s reputation grew, its client base become international, even including protection of a 400-year-old-stained glass window for the Vatican in the event of earthquakes.
With no end to demand in site, USACE is undertaking plans to build out its manufacturing capacity in the United
States and globally with a facility in Indonesia already servicing southeast Asia. Leading the global expansion strategy is Chief Operating Officer, Michael Draven. “Bullet proof glass is like the Yellow Pages,” says Draven. “Technology has changed but often, the market moves much faster than the legacy companies. The global glass industry is dominated by exceptionally large global conglomerates. Because of organizational inertia, they’re resistant to change. This creates significant opportunities for disruptive technologies”.
“We based our work on a key insight,” says Draven. People don’t realize just how heavy glass is; glass weighs 160 pounds per cubic foot. Traditional bullet proof glass might make sense if you’re building a completely new building. You can construct the floor, wall, and window assemblies to take the incredible weight of the glass. In the case of a new construction, the incremental costs might be manageable. The problem is, what do you do with all of the buildings that are already constructed, how do you target harden them as a retrofit?
According to USACE, its technology reduces the weight, thickness, and cost of traditional bullet proof glass by two-thirds and often much more. In fact, it has clients for whom it reduced costs by as much as 90 percent given the construction re-build required to install bullet proof glass. With this unique proposition, today most of its work is undertaken on existing buildings and with existing windows. Many of its clients have actively explored and evaluated traditional bullet proof glass technology and found it too technically challenging, too invasive or cost-prohibitive. And in a growing number of cases, the company has done projects for clients where traditional bullet proof technology simply couldn’t be used. An example: target hardening retrofits of historical buildings.
Bringing Protection to People Globally
Many of the country’s county chambers have historical designations with window replacement projects falling under historical façade conservation requirements.
In such cases, bullet proof glass installation isn’t just a matter of high cost, it’s prohibited by legislation. According to Draven, the company’s technology can be simply applied to the existing windows and de- commissioned at any time.
Key to servicing its client’s demanding requirements has been the company’s dedication to both ongoing R&D and product performance testing. According to Fabian, “When we first published our in-house-lab test results, a glass industry association issued a demand to cease and desist, claiming we were developing an unfair advantage and that they would use market remedies to ‘put us out of business’. That was two decades ago”.
Advanced Coatings Engineering’s technology has since been tested to the leading glass breakage and ballistic standards in the world including those established by Underwriters Laboratories, the European Union, the National Institute of Justice, and the General Services Administration. “Our clients are highly sophisticated, says Fabian, and they rely on this testing as part of their analysis. The company’s technology is now poised to be used to protect some of the most important buildings in the country. And the requirement? It’s enormous. In response to the events of January 2021, the Emergency Security Supplemental Appropriations Act assigns almost $300 Million for window replacement and security just for the Capitol Building in Washington.
My Military Training Said To Me, ‘Of Course, This Is The Easiest Way Into A Building’; There Has To Be A Way To Strengthen Windows Inexpensively
Officials are taking notice. In mid 2021, DC Metro Police and Capitol Police invited USACE to have their member put to the test USACE product at The D.C. Metropolitan Police weapons training range. More recently, the company conducted a private demonstration to law enforcement across California at the invitation of the Governor’s Office of Emergency Services (Cal-oes).
Our Goal Is To Bring Our Protection To People Around The World
With a clear site on industry leadership, the company has developed technologies to cover the spectrum of threats against glass, from extreme weather and smash and grab attacks on windows and doors to projectiles from handguns and high-powered weapons up to shrapnel from a bomb blast and the intense heat of a Molotov cocktail.“I have the best job anyone could have. I get to break windows for a living. I shoot at glass. I blow up cars. Our goal is to bring our protection to people around the world,” concludes Fabian.