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A pioneering collaboration and project delivery platform has announced a strategic alliance with a leading B2B construction tech agency.

FREMONT, CA: Ripley PR, the leading global public relations experts for B2B construction tech, has been chosen by Newforma, the pioneer in construction and design project information management (PIM), to help further its mission to streamline workflows, empower teams to improve project delivery and facilitate real-time collaboration.

Ripley PR will serve as the company's public relations agency of record, leveraging Newforma's position as the key partner of more than 122,000 architecture, engineering, and construction professionals to elevate the company's presence in the design and construction industry.

"Ripley PR has the proven record of success with B2B tech companies that we were looking for as we expand our communications efforts," said Slater Latour, chief marketing and product officer at Newforma. "The Ripley team has demonstrated their expertise with the consistent results they generate for other clients in our sector. That makes them an ideal partner for Newforma and our technology solution, which allows users to focus on the needs of their clients instead of time-consuming paperwork and data entry that eat into their revenues."

Since 2004, Newforma has been a market leader in construction and design technology. The company's innovative PIM technology has raise efficiency and excellence standards in all design and construction verticals.

Ripley PR got founded in 2013 with a focus on public relations for B2B technology, construction, franchising, home services, and manufacturing. Ripley Public Relations provides strategic communications services that assist clients in increasing brand awareness, establishing positive reputations, and driving increased leads and sales.

"We're deeply invested in the construction technology industry, so we understand the needs of contractors and the companies that work with them," said Heather Ripley, CEO, and founder of Ripley PR. "Construction contractors need a solution like Newforma that gives them access to essential data in real time so they can deliver projects on schedule and within budget. Newforma's streamlined solution designers and contractors addresses a real need in the industry for efficient collaboration and workflows, and we're looking forward to working with them to build their brand and help them redefine the possibilities of PIM."